Signabuddies: Xavi Cardet, UX Lead at Signaturit

Posted by media on August 22, 2017 at 9:00 AM

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The fact of spending his entire childhood surrounded by computers and technology encouraged him to study Computer Engineering. At the end of his studies, Xavi discovered that what he really wanted to do was to help unite people and technology through design.

In order to transition from coding to design, he obtained a Master in Human Computer Interaction by the University of Lleida. Currently, besides being our UX Lead, Xavi also works as a professor of Interaction Design in the UX Master at ESDI school. 

Among his hobbies, Xavi likes to talk about gastronomy and to enjoy some time in the kitchen experimenting, without following any recipes. “You have to fail 50 times before getting it right once” is his philosophy in the kitchen, and at work. His other passion is music. He can’t spend more than two days without listening to a song or playing his old guitar in search of new melodies.

If you want to know more about Xavi Cardet, UX Lead at Signaturit, read his interview in this post.

This post is also available in Spanish.

Meet our UX Lead, Xavi Cardet


1. How did you discover Signaturit?

Browsing the internet I found Signaturit’s job offer for UX Designer on Linkedin. Although at a first glance it could have been an offer from just another Barcelona startup, I soon realized the potential of the product. That’s why I did not hesitate to apply.

In the interview, the strength and energy of Juan Zamora, Signaturit’s CEO, who shared with me more insights about the tool and its possibilities, really encouraged me to join this team.


2. How would you describe your work?

My work consists in making those who use Signaturit happy, by achieving an easy and pleasant  interaction with our device. Specifically, our goal is that our users  remember Signaturit when they want to sign a document again, or need to send one to sign.

For doing this, we follow design methodologies, such as design thinking. We have to constantly iterate our design and ideas, and we are always validating them with potential users or current users. At the end, they are the one who use our tool on a daily basis, and they should tell us if what we are designing meets their needs and expectations.


3. What is the overall purpose of your position?

My main goal in Signaturit is to make sure that, once someone has tried our electronic signature solution, he/she will never want sign  on paper again. Innovation is not at odds with the ease of using our platform.

Although my work does’nt consist of listening to our users everyday, both signers as well as those who request signatures, their voice is essential to improve our product and to get new business ideas.

At the end of the day, their experience with the product is the thermometer  to measure the satisfaction of our users.

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Xavi at work.

What do you like most about working in the Design Department?

It is a department that, although it may be obvious, must be up to date with new communication trends, with the goal of using them to communicate  through design.With the exponential growth of Internet companies, today’s design may be outdated tomorrow. If you don't evolve fast, you will be left behind. 

Being dynamic is what I like most. And the everyday craziness to improve the product. The ability to interpret everything that our users request, or to know what they actually need. Ultimately, our goal is to make an idea viable in the simplest and most effective way.


5. What do you value most about working in Signaturit?

What I like most about working in Signaturit is the opportunity to listen to clients, check the problems that they have and try to solve them. After all, it’s about helping them to participate in this great project.

I am always aware of the four pillars of Signaturit:  ease of use, design, satisfaction and efficiency. We always have to look for an equilibrium between the user, the business and the interaction with the product.


6. How is a typical day in Signaturit for you?

The first thing I do every morning is listen to some energetic music while I  begin to validate the evolution of the KPIs that directly affect the use of the tool.

Additionally, I also check all that our users have said about our tool. In case there is some suggestion, I try to contact with them to know more and take advantage of their feedback.

Once the data is validated, the design team meets to speak on how the sprint should evolve and what tasks are needed. Additionally, if necessary we will meet with the IT team to clear up any questions that have come up regarding the prototypes or designs.

From there, the day can vary greatly depending on the tasks that have to be done. But the best days are those in which I visit real users to see how they use the tool, or when I meet with clients to validate product ideas that we have.

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Signaturit Team.


7. What are your biggest challenges in Signaturit?

Making Signaturit a reference in the experience of using the electronic signature, from any channel, from a smartphone or computer. Although... who knows if the future signatures will be done from a wearable device camera with our eyes’ iris? The signature will evolve but it will never disappear. And for that we are there, providing the best signing experience possible to the user. We must be ahead of the technological market trend.

8. What do you like most about working in such an innovative sector?

It is a sector where you go to sleep with an idea, and you wake up with someone announcing they actually executed that same idea multiplied by two. A sector that is constantly moving and where there are always new paths to explore.

The simple fact of being in this sector makes you feel like you are one step ahead of many companies. An innovative sector that has always been characterized by generating new ideas that new needs and experiences.

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9. What are the characteristics of a Signabuddy for you? 

Of the Signabuddy’s traits I would highlight that we are all open minded. Additionally, for us it's essential to have a team that is like a second family. We usually share beers after work on Thursdays or Friday’s, and we all have a good sense of humor.

10. What would you recommend for future Signabuddies?

Future Signabuddies: enjoy your work!  Although it seems like everything is very serious, and we are having fun by debating new products, ideas and challenges. And we do it with a smile.

This post is also available in Spanish.

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“ There is no learning without trying many ideas and failing many times”

 - Jonathan Ive

Xavi Cardet´s favorite quote,

UX Lead at Signaturit


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