The level of digital transformation in Spanish companies in 2017

Posted by media on October 3, 2017 at 9:00 AM

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Íncipy and Inesdi, in collaboration with the consulting firm nPeople, just published the study "Index of Digital Maturity in Companies", which analyzes the degree of digital transformation in Spanish companies.

Based on a survey of 250 managers in different departments and sectors, this is a very useful investigation to measure the “digital temperature” in our business environment.

In this post we summarize the results of this study on digital transformation that was presented in an event on September 28th in Barcelona’s Mobile World Centre.

This post is also available in Spanish

14 key indicators of digital transformation

The study " Index of Digital Maturity in Companies" has a double objective:

  1. To know the status and current degree of digital maturity in Spanish companies.
  2. To cultivate the knowledge of each company, so that it can self-evaluate, identify its current status and detect those areas to focus on to advance in its digital transformation.

The novelty of this analysis is that it is the managers and senior managers of the surveyed companies that evaluate their degree of digital transformation. To do that, they look for the presence or absence of 14 key indicators in their own organizations.

These 14 indicators of the digital transformation level of companies are the following:

VISION, CULTURE AND LEADERSHIP 

  1. Digital Roadmap
  2. Senior leadership to implement the Digital Transformation Plan
  3. Dedicated Budget

PEOPLE

  1. Training and Digital Skills
  2. Internal Digital Communication
  3. Adoption of Collaborative Tools

CUSTOMERS

  1. Integral strategy in customer relationship
  2. Digital brand/product strategy
  3. Digital ecosystem
  4. CRM for the Customer Relationship Plan
  5. Online communication in real time
  6. Online sales platform
  7. Online customer experience assessment

DIGITAL BUSINESS

  1. Business share that come from the Internet

From these indicators, companies are placed in one of the following 5 stages according to their digital maturity degree:
  1. Basic
  2. Beginner
  3. Strategic
  4. Transformer
  5. Innovator

The goal is that Spanish businesses can find the areas where they should put special effort, and can therefore catch up in order to compete in a global digital environment.


“To create new opportunities and challenges, foster the thrill of change and the evolution of the management team are some of the keys for progressing in digital transformation”.

Ramón Martín, CEO of Ricoh


Results: which digital transformation phases are Spanish companies in?  

Having established the objectives and indicators to measure, the following are the most relevant results of the survey.

Among the Spanish managers surveyed: 

  • VISION, CULTURE and LEADERSHIP: only 34% of companies have a Digital Transformation Plan coordinated and directed by a senior manager.
  • PEOPLE: only 23% say that at least half of their employees have adequate digital knowledge and skills.
  • CUSTOMERS: 19% of professionals surveyed do not use any tool nor channel to manage their relationship with customers.
  • DIGITAL BUSINESS: for 35% of the companies surveyed, less than 20% of their income comes from the Internet.

In general, Spanish companies are therefore lagging behind in their digital transformation, as 76% of them are currently in a basic or beginner stage.


COMPANIES IN SPAIN ARE LAGGING BEHIND IN THEIR DIGITAL TRANSFORMATION, RECEIVING A SCORE OF 3.7 OUT OF 10 POINTS


We can conclude that these results show that Spain still has a long way to go for its digital transformation.

 

Why are Spanish companies behind in their digital transformation?

From the professional point of view of Joana Sánchez, President of Íncipy and Inesdi, the following 3 reasons are responsible for the negative results of Spanish companies:

  1. The lack of truly courageous business leaders in decision making.
  2. Few executive committees committed to change.
  3. The resistance to change within organizations due to veryery strict cultures.

This information is completed with several indicators regarding the low digital maturity of Spain’s economy.

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What should Spanish companies do to catch up?

Undoubtedly, the two main aspects to work on according to this study are:

  1. The vision and establishment of a digital transformation plan, and a roadmap to execute it. This also entails allocating a budget that includes incorporating digital tools in all departments, so that the implementation can be successfully carried out in companies.

  2. Adequate training for staff in digital skills and knowledge is an essential ingredient for the cultural change of any organization.

 

In Signaturit we are committed to digital transformation in companies

In Signaturit we want to be part of a new corporate collective consciousness that continuously adapts to changes. For this, despite these results, we want to support all those companies that want to work hard towards their digital transformation.

To help them, we offer our trust services - electronic signature, certified email and electronic identification - which are legal solutions that contribute to ensure and expedite any type of electronic communication, improving processes and decision making in all kinds of companies.

This post is also available in Spanish

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Topics: Digital Transformation

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