The onboarding process - which is the process of registering a new customer - is one of the most critical in any type of company. After having invested in marketing and communication, and after the effort made by the sales team, comes the culmination of the entire sales process: registering or onboarding a new customer.
In the case of banks and financial institutions, we could say that the sales process culminates with opening a new bank account. And those who finally decide to contract a new financial product already have an expectation of how their satisfaction will be for said product, and how their relationship will be with the chosen entity.
This is what optimizing the onboarding process is about: satisfying these expectations and laying the foundation for a long term customer relationship, which should be lasting and satisfying for both parties.
In this post we list the five fundamental practices to optimize the onboarding processes for banks and financial entities.
This post is also available in Spanish.