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Insurtech companies are known as being at the forefront of the insurance industry. Their latest success is bridging the gap between psychological and economic analysis to better understand insurance policy holders.

In the next post, we will analyse the theory of behavioural economics and how the most innovative insurtech companies have applied it to understand the economic movements of their users.

This post is also available in Spanish.

iBanFirst, European payment system specialised in international transactions for importing and exporting SMEs, uses our electronic signature solution to help their customers to sign up online.

In this post we explain how this European company is benefiting from our electronic signature to simplify their customers' lives.

This post is also available in Spanish.

The onboarding process - which is the process of registering a new customer - is one of the most critical in any type of company. After having invested in marketing and communication, and after the effort made by the sales team, comes the culmination of the entire sales process: registering or onboarding a new customer.

In the case of banks and financial institutions, we could say that the sales process culminates with opening a new bank account. And those who finally decide to contract a new financial product already have an expectation of how their satisfaction will be for said product, and how their relationship will be with the chosen entity.

This is what optimizing the onboarding process is about: satisfying these expectations and laying the foundation for a long term customer relationship, which should be lasting and satisfying for both parties.

In this post we list the five fundamental practices to optimize the onboarding processes for banks and financial entities.

This post is also available in Spanish.

Only a few years ago, the insurance sector was made up of a number of large companies that dominated the market. The functioning of this industry seemed unchangeable, as well as the relationships between insurance companies, insurance brokers and insurance agents, built and consolidated over many years. Everyone knew the rules of the game and knew which role they played.

Until the arrival of the Internet and the new technologies that are available to anyone, which has caused a change in the classic power balance between companies and consumers. This change, which has given more power to the insured at the disadvantage of the insurers, will thus have the consequence of a radical change in the ways of defining and selling insurance products and services.

Murray Raisbeck, partner in KPMG London and Head of Insurance Technology, spoke about this and what insurance companies can do in order to not lose market share in an interview published on the blog InsurTechTalk. In this post we summarize this interview.

This post is also available in Spanish.

Despite having overcome the crisis that began with the collapse of the Lehman Brothers, the financial industry has since faced a new context characterized by more restrictive regulations - especially in terms of provisions - and a greater distrust from consumers, who demand more personalization and accessibility regarding their financial products and services.

This double factor has led banks to a complex situation: one on hand, their profit margins have decreased; on the other, they have noticed how their customers’ loyalty has wavered. All of this has forced them to combine efforts to increase efficiency and reduce costs, while at the same time offering a better customer service.

Reconciling these two goals, seemingly opposed, is possible thanks to a greater use of technology. Specifically, chatbots are called to play a key role. In this post we want to talk about the role of chatbots in the financial industry, and what challenges this technology will have to overcome to become mainstream.

This post is also available in Spanish.