PayPal recently published an interesting report, created along with the market research company Ipsos, about the global evolution of cross-border e-commerce in 2016. With the title PayPal Cross-Border Consumer Research, the study aims to determine how technology is driving trade between countries, in any moment and time, and from any device.
In order to carry out this investigation, Paypal and Ipsos surveyed 28,000 consumers of legal age from 32 countries, who use devices with Internet access in order to make national and cross-border purchases.
In this post, we sum the main conclusions of this report, whose goal is that the insights provided help increase e-commerce sales.
This post is also available in Spanish.