As is already happening in other sectors, real estate is also being coerced into evolving due to the way that the Internet and other new technologies have changed how people buy, sell and rent properties. In order to meet the needs of the new digital customers, realtors have to adapt their sales pitch and tools to be in line with new online practises and not lose potential clients.
Just as both landlords and tenants make heavy use of the Internet to advertise and look for apartments, realtors also have a number of online tools at their disposal that allow them to attend digital customers at the right time and place.
What digital tools do today's real estate agents need?
This post is also available in Spanish.
7 Basic Digital Tools for Real Estate Agents
Here is our point by point review of some of the basic tools needed by today’s real estate agents:
1. Magic Plan
This app allows you to create floor plans by taking photos. No technical knowledge or any additional equipment is needed. The user simply captures images of each room, mark the corners and then the floor plan is built automatically. Once the visualization is complete, the application sends an email with the floor plan to the client, offering a more concrete idea of what the current floor plan looks like, with additional tips as to how the elements in the room could be best arranged to maximize space.
A real estate agent’s ubiquity becomes a reality with Clickmeeting, a videoconferencing tool that facilitates meetings between agents and customers. The highlight of Clickmeeting is that it allows virtual tours, so if a client cannot attend a viewing in person, the agent can show him or her the space simply by using this tool. In addition, it allows the sharing of documents and live images with customers in real time, the possibility to jointly review the most important aspects of a contract and also get prompt answers to any questions.
This property valuation tool created with Google Maps offers even more data than the Land Registry website - the official search tool in Spain for information about real estate properties. Goolzoom offers 3 basic features: maps, property and data. Property functionality lets you select an area where you want to see which apartments, houses, offices, rooms or garages are for sale or rent. In addition to these three functions, Goolzoom offers a multitude of filters, map data, census cadastre, real estate valuation reports, etc.
Although not specifically designed for real estate agents, the Ikea app can simulate a number of Ikea products in 3D appearing in a room of your choosing. As there are currently 90 items that can be displayed on the app, the real estate agent can show a customer how a particular sofa or a table would look in one of their rooms. This app works well as a means of adding a final flourish to a viewing that can secure the customer’s interest.
The quality of the photos of a home is key to make a great first impression and kindle a desire to visit the property in person. Camu is an application that creates high quality photos using a powerful camera with a super easy interface. Although it is designed for mobile creatives, realtors can also use it to take stunning photos of any property.
To create graphic compositions such as web banners, presentations, brochures, flyers, posters or any other element that requires design with images or logos, Canva is the ideal tool. Users do not need any graphic design experience or to be particularly creative, as it offers a multitude of formats and templates that can easily be edited. To make your own designs, use your own photos or buy images, all is possible with Canva.
Our advanced electronic signature solution allows you to send documents requiring signatures via any email account, so that the customer’s presence is no longer required to close a real estate transaction. Signaturit saves time by scrapping the long process of printing, scanning, then sending it to sign - and guarantees legal validity both in the European Union and the United States.
The main differences of Signaturit with respect to other electronic signature solution are:
- No need to download an app: any document can be sent to sign from your regular email account, which the real estate agent can access from his mobile phone, tablet or computer.
- Customers do not have to download anything: simply open your email, click on the attached document and sign it. A document can be signed from a mobile phone, tablet or computer.
- Signaturit’s electronic signature is advanced: this means that it can proof the signer's identification. This is a big differentiating factor compared to other solutions that only offer simple signatures, as they take a photo of the signature and paste it into the document, or else send the customer a pin number. These are the two best examples of a simple signature.
If you want to know how Signaturit’s electronic signature can help facilitate your work as a real estate agent or agency, you can download the following free whitepaper. You can also try Signaturit for 14 days to explore all our features - free of charge.This post is also available in Spanish.